Julz Romero "YUI"

Founder & Brand Strategist

“I’ve been with my clients since day one, and it’s been such a meaningful journey watching their growth unfold. We’ve built so much together—seeing their progress and success has truly been the most rewarding part of what I do.”

For collaboration or partnership opportunities, I’d love to hear from you

Personal Page: yuidigital.com

A Bit About Me

Hi, I’m Yui — a self-made creative entrepreneur with a passion for design, tech, and purpose-driven branding.

My journey started in the retail world as a boutique manager, where I first discovered the art of visual storytelling and customer connection. From there, I transitioned into the corporate side — working as a telemarketer, marketing assistant, and steadily climbing the ladder to become a sales executive, channel officer, and account manager in various IT industries.

But deep down, I’ve always been an entrepreneur at heart. Since childhood, I’ve explored creative ways to earn and express myself.

Eventually, I took a leap of faith into freelancing — teaching myself graphic design, taking on small design projects, and constantly learning. That path led me to grow into a UX designer, then a web designer, and finally co-founding a creative company where I now help brands stand out with strategy, clarity, and impact.

The rest, as they say, is history — and the story is still being written.

Started with no blueprint—just vision. Want to know how I built a life through design? My story’s up on the blog. Read more at Yui Digital.com

Work Experience

September 2011

March 2020 - May 2023

My career journey began in Sales and Marketing within various IT companies before transitioning to freelance graphic design in 2011. Following a year of independent work, I partnered with a colleague to establish VisualNotch, a web development agency that thrived for over five years, earning us a strong network of friends and a stellar reputation among clients. However, personal challenges and shifts in the business landscape led to a reassessment of priorities.

Navigating demanding clients and financial constraints, particularly exacerbated during the pandemic, resulted in burnout and heightened stress. This pivotal period prompted me to explore avenues for personal fulfillment, leading me to support others on their mental health journeys and delve into self-help studies and passive income ventures such as digital products and affiliates.

January 2023 - June 2024

Inspired by this newfound passion, I decided to share my knowledge and experience by founding YUI Digital, a platform dedicated to guiding aspiring entrepreneurs in navigating the digital landscape. Officially launched in 2024, I eagerly anticipate partnering with future collaborators, businesses, and students to achieve success in the digital era.